The Google Way

Written by Do I Editorial

There is no denying that Google has taken the internet world by storm. According to Wikipedia, Google processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google’s rapid growth has triggered a spate of new launches and acquisitions beyond the company’s core web search engine. The company offers online productivity software, such as Gmail and social networking tools including Orkut and, more recently, Google Buzz and Google+. Google’s products extend to applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile operating system as well as the new Google Chrome OS.

One just has to read the ten guiding principles of Google’s philosophy to understand why the company has been so successful:
* Focus on the user and all else will follow.
* It’s best to do one thing really, really well.
* Fast is better than slow.
* Democracy on the web works.
* You don’t need to be at your desk to need an answer.
* You can make money without doing evil.
* There’s always more information out there.
* The need for information crosses all borders.
* You can be serious without a suit.
* Great just isn’t good enough.

The principles are so amazingly pro-consumer that they force Google to keep disrupting itself rather than protecting itself. If it feels that a particular product is not up to competition or consumer expectations, it has no hesitation in withdrawing it. If anything seems unfair or not consumer friendly, Google won’t do it.

This relentless quest for excellence and keeping the consumer on the forefront has been the reasons for Google’s remarkable success. Try and get your company to emulate Google – it will benefit immensely.

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